8Bit Blog

The Role of Personas in Web Development

Oct 15, 2018 9:08:00 AM / by Jan Christenson posted in Content Marketing, Creative Arcade, Web Design and Development, SMART Marketing, Online Marketing, website reputation, seo, Inbound Marketing, Brand identity

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The use of personas in software development and user experience design has been around for quite a while, but in recent years has been spreading to a variety of other fields such as marketing, design and communication. Even with this spread, many organizations have either never used this approach or haven't spent the time to develop personas. In this post I'll discuss how personas can be used to guide the web development process.

Before we do that, let's start with some basics:

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What is the Difference Between Design and Development?

Oct 8, 2018 9:10:00 AM / by Jan Christenson posted in Creative Arcade, graphic design, Web Design and Development

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When it comes to building a website (or building just about anything, for that matter), there is a lot of jargon that gets thrown around. Two terms I hear a lot in my industry are "design" and "development". These two terms are often used interchangeably, when in fact they mean very different things. "What's the big deal?" you may ask. They are both important elements of building a website and are closely related, but there is a big difference. Here at Creative Arcade we do both, so I'm going to shed some light on the subject (hint: development is cooler, but don't tell the designers that). For the purposes of this article, I'm going to focus on website design and development.

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5 Tips for Gaining Domain Authority

Oct 1, 2018 9:10:00 AM / by Jan Christenson posted in Content Marketing, Web Design and Development, website reputation, seo, domain authority

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There are a lot of different terms and concepts to become familiar with when you're a website owner or publisher trying to improve your search engine ranking. In this article, we will be discussing one of the important metrics in improving how your content ranks in search engine results - Domain Authority. 

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Content Marketing or SEO?

Sep 24, 2018 9:30:00 AM / by Jan Christenson posted in Advertising, Content Marketing, seo

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If you've been involved in online marketing recently, I'm sure you've come across the terms "content marketing" and "search engine optimization" (SEO). Over the years there has been a great deal of debate over which is the most effective method for achieving your online marketing goals. Should you put your marketing time and budget into content marketing, or focus those resources on search engine optimization. Would it be better to hire someone who is an expert in SEO or content marketing? My short answer is "both".

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What is a Brand? Part III: The Brand

Sep 17, 2018 10:05:00 AM / by Phil Davidson posted in Blog, Branding, Creative Arcade, Brand, Brand identity

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This is it. We’ve arrived at the conclusion of our riveting “What is a Brand?” series. So, here it is, Part III: The Brand. Even in the marketing world, there seems to be a lot of confusion surrounding what a brand is and what it isn’t, so we decided that it was time to set the record straight.

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What is a Brand? Part II: Brand Identity

Sep 10, 2018 9:29:00 AM / by Phil Davidson posted in Blog, Branding, Creative Arcade, Brand identity

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In Part I of our “What is a Brand?” series, we cleared up a lot of the confusion surrounding logos.  Just a quick recap, we’ve added the breakdown of a brand below:

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What is a Brand? Part I: Logos

Sep 5, 2018 11:05:31 AM / by Phil Davidson posted in Blog, Branding, Creative Arcade, Creative Arcade News, graphic design

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Logos.
Do you have any idea how much work goes into making one little symbol? Just think about how much your business relies on nurturing one, tiny icon that is supposed to be the visual representation of your business. If used well, your target audience will be able to make a visual connection between your logo and your organization instantly. But, how does that work exactly? What is it that makes a logo so powerful?

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8 Tips to Protect Your Website

Aug 20, 2018 9:56:00 AM / by Jan Christenson posted in Web Design and Development, website reputation, security, e-commerce

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Your company's website is a vital part of your business, and it is often the first impression a potential customer has of you or your company. At a minimum, it is a major avenue of providing information and attracting customers. If you're involved in e-commerce it is a direct source of revenue. Just as you need to protect your physical property, you need to protect your website and data.

Every day, new threats emerge and new ways are discovered to access your information, insert malicious code into your site to threaten your customers or deface your content. You may not think your site will ever be the target of a malicious attack, but you simply can't afford to make that assumption.

In this article, we offer 10 things you can do to help protect your website. Some of these can be very technical to implement, so if you have any questions don't hesitate to contact us and ask for help.

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Your Website's Role in Content Strategy and Inbound Marketing

Aug 17, 2018 12:44:31 PM / by Jan Christenson posted in Content Marketing, Web Design and Development, Inbound Marketing

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An inbound marketing strategy involves a variety of different components. One of those components is your website. Exactly how important is your website to a content strategy? In this article, we'll discuss exactly what the role of your website is and how you can optimize its effectiveness.

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Kate Rod joins Creative Arcade as Copy/Content Writer

Jun 28, 2018 7:28:00 AM / by Jeff Ruprecht posted in Blog, Content Marketing, Creative Arcade, Creative Arcade News, Web Design and Development, Online Marketing, Inbound Marketing

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