8Bit Blog

The 8Bit Podcast Episode 12 - Website Change

[fa icon="calendar'] Apr 20, 2017 10:31:58 AM / by Jeff Ruprecht posted in Advertising, Branding, Podcast, Web Design and Development

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On the 8Bit Podcast Episode 12, we, once again, discuss change. This time a good discussion about changing one's website. The reasons why and when it makes sense and also when it does not. Some of the reasons that we touch on are:

  1. Website is not responsive/mobile friendly.
  2. Current usability and the user experience is not good.
  3. Not easy to update or no content management system (CMS)
  4. Lack of or a change to the website content strategy.
  5. Site should not have a business card mentality - create a lead generator.
  6. A brand identity change.
  7. Your competitors have made a change and get it....and you don't.
  8. Your analytics says you should: bounce rate, bad page rank, etc.
  9. You have a desire to add e-commerce.
  10. You have many third party softwares running and bringing it in-line.
  11. You may need an intranet or internal audience have needs beyond your current site.
  12. Site vulnerabilities - staying ahead of hacks to the website.
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SMART Marketing Goals: An in-depth look.

[fa icon="calendar'] Apr 6, 2017 11:26:15 AM / by Jeff Ruprecht posted in Advertising, Blog, Content Marketing, SMART Marketing, Online Marketing

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The 8Bit Podcast Episode 11 - Brand Identity

[fa icon="calendar'] Apr 4, 2017 12:18:09 PM / by Jeff Ruprecht posted in Advertising, Branding, Podcast

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On the 8Bit Podcast Episode 11, we discuss change. It began with the change of seasons happening and led to a discussion about the decisions behind changing one's brand identity. The reasons why and when it makes sense and also when it does not. If you have been working with a brand identity that does not represent your company's brand any more or a major change has happened, it might be time to think about whether a change fits.

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The 8Bit Podcast Episode 010 - Analytics

[fa icon="calendar'] Mar 27, 2017 12:29:31 PM / by Jeff Ruprecht posted in Content Marketing, Podcast, Web Design and Development, SMART Marketing

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In this episode of the 8Bit Podcast, we discuss the role of knowing your audience and the impact of analytics in helping understand your marketing and planning for new goals. Jan Christenson, Digital Developer at Creative Arcade, goes a little deeper about the role of analytics and we take some questions from Facebook LIVE. We briefly discuss determining SMART goals and some of the things our clients have been up to inlcuding the playoff runs of the West Virginia Mountaineers basketball teams and WVU winning their third straight national title in Rifle. 

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Are You Hitting Your Marketing Goals?

[fa icon="calendar'] Mar 20, 2017 10:00:00 AM / by Jan Christenson posted in SMART marketing goals

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As you plan for a new year, quarter, or month, it's time to determine your SMART marketing goals.

SMART is a methodology that helps you establish concrete and achievable goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound.

To help you align your marketing efforts with SMART goals, our Partner HubSpot built this marketing planning template that you can download for free. It will specifically help you: 

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The 8Bit Podcast Episode 009 - We're Baaaack - Creative Arcade

[fa icon="calendar'] Feb 10, 2017 2:30:32 PM / by creativearcade posted in Blog, Creative Arcade, Creative Arcade News, Podcast

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Well, were back. No, we weren't on sabbatical or off to some foreign land. We've been super duper busy at Creative Arcade these past months. From finishing our office space remodel, visiting a special client in West Virginia, to our first full-time hire and Super Bowl 51. Episode 009 has it all and a promise from Phil and Jeff that 2017 will be bigger than ever. For both Creative Arcade and our podcast. Remember you can subscribe in iTunes and can follow us on all social media.

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Creative Arcade Hires Digital Development Rockstar - Creative Arcade

[fa icon="calendar'] Feb 1, 2017 3:26:20 PM / by creativearcade posted in Creative Arcade News, Web Design and Development

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We are thankful that we can give back. - Creative Arcade

[fa icon="calendar'] Nov 21, 2016 12:18:32 AM / by Phil Davidson posted in Uncategorized

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As Thanksgiving ascends on us all this week, we at Creative Arcade are fortunate to do work in a profession we love and to do it in an environment that nurtures that love. The desire to be curious is a requirement when joining our team. This curiosity is what drives us to be creative and not settle for status quo. Our curiosity extends beyond the walls of CA and one of the reasons we get involved with so many things outside of our job. The things we are involved with often have great meaning to us on a personal level. Like most people, when we believe in something personally, we will yell from the rooftops to make sure everyone hears about it.

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God is in the Details: Involvement in the brand identity process - Creative Arcade

[fa icon="calendar'] Oct 27, 2016 1:48:26 PM / by creativearcade posted in Branding, Creative Arcade

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Creative Arcade has found in an effective brand identity that “God is in the details”. Details that help set an organization apart from their competition and, on the opposite end, elements that visually delight the consumer as they engage with a brand.

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A Creative Arcade Internship: The first 60 days - Creative Arcade

[fa icon="calendar'] Oct 14, 2016 2:38:00 PM / by creativearcade posted in Blog, Creative Arcade, Creative Arcade News

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My name is Tate and I graduated from the University of Minnesota-Duluth this past spring. It has been two months since I began my journey at Creative Arcade as a design intern and over that time a lot has occurred and I’ve learned so much. I will try and recap as much as possible to keep you in the 8-bit loop.

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