Not meeting your goals when it comes to sales? Hardly seeing any ROI? Thinking, what is it going to take for my target audience to give me a chance? See if you’re making any of the following blunders when it comes to how you’re selling so you can start connecting with your target audience.
At Creative Arcade, we're huge fans of WordPress. It's a great platform for managing a website and its content out of the box, but can be extended to meet a variety of different needs. The platform has evolved from simple blogging software to a complete, extendable content management platform. The next step of that evolution is coming on December 6, 2018 with the release of WordPress 5.0. Read on to see what this means for your site. [Note: this is the current target date for public release, but this may change]
In Episode 22, we taste 1 year-old, homemade eggnog to see if it is truly better with age or if we will simply die a slow, painful death. We also discuss some interesting 2018 marketing facts that we obtained from Hubspot. We then round out the show by visiting an #AskCA question from Ely, Minnesota and Episode 22 has it all.
Marketing is a game. There is no question about it.
You have to know your objectives, your strategy, and how your message will fit. You always have to be one step ahead and you go in knowing that you will either win or lose. Like a good game of Tetris, it can be strategic and full of ups and downs.
Everyone’s marketing strategy is different—but if you’re just starting out in the game, we’ve narrowed it down to our top four tips you will need to know to win the game.
We’ve all gotten frustrated while working with companies when we’ve just wanted to make a purchase. Whether it was dealing with their terrible customer service line, not having the ability to make a purchase online, or simply struggled to find the submit button, we’ve all known the struggle.
We’ve preached a lot about the flywheel inbound methodology lately. We don’t just like the concept of a flywheel—as it expands and gains momentum, it will spin faster and become energized—but we also like how this method includes what happens when problems occur—or when friction happens.
Stop treating digital marketing as your little brother.
The 8Bit Podcast - Episode 021 is back after taking a 6-month break. Phil and Jeff discuss why they took a break, share some of the work Creative Arcade produced and introduce Kate Rod. Kate started working at the agency in June and is responsible for copywriting and content writing on behalf of Creative Arcade and its clients.
The guys tackle the idea that the term "digital" or "digital marketing" should just be called marketing. Simply for the fact that much of the way we buy as consumers today and the way we market is different than 20 years ago. To stop treating it like your little brother who your mom wants you to bring with everywhere you go when younger. To ultimately stop treating digital marketing as an afterthought and top-of-mind.
We also discuss the newest feature of the 8Bit Podcast, #AskCA. Your chance to ask a marketing question and for CA to answer it on the show. In this episode, they are asked about content marketing and its effectiveness. Also, how to sell the idea to company leadership.
The use of personas in software development and user experience design has been around for quite a while, but in recent years has been spreading to a variety of other fields such as marketing, design and communication. Even with this spread, many organizations have either never used this approach or haven't spent the time to develop personas. In this post I'll discuss how personas can be used to guide the web development process.
When it comes to building a website (or building just about anything, for that matter), there is a lot of jargon that gets thrown around. Two terms I hear a lot in my industry are "design" and "development". These two terms are often used interchangeably, when in fact they mean very different things. "What's the big deal?" you may ask. They are both important elements of building a website and are closely related, but there is a big difference. Here at Creative Arcade we do both, so I'm going to shed some light on the subject (hint: development is cooler, but don't tell the designers that). For the purposes of this article, I'm going to focus on website design and development.
There are a lot of different terms and concepts to become familiar with when you're a website owner or publisher trying to improve your search engine ranking. In this article, we will be discussing one of the important metrics in improving how your content ranks in search engine results - Domain Authority.
If you've been involved in online marketing recently, I'm sure you've come across the terms "content marketing" and "search engine optimization" (SEO). Over the years there has been a great deal of debate over which is the most effective method for achieving your online marketing goals. Should you put your marketing time and budget into content marketing, or focus those resources on search engine optimization. Would it be better to hire someone who is an expert in SEO or content marketing? My short answer is "both".
This is it. We’ve arrived at the conclusion of our riveting “What is a Brand?” series. So, here it is, Part III: The Brand. Even in the marketing world, there seems to be a lot of confusion surrounding what a brand is and what it isn’t, so we decided that it was time to set the record straight.