8Bit Blog

Inbound Marketing - Delight

[fa icon="calendar"] Sep 12, 2017 8:04:00 AM / by Jeff Ruprecht

Jeff Ruprecht

rocketDELIGHT.png


In our last post, we shared the details regarding the third action in the Inbound Methodology, Close. The Inbound way is all about providing remarkable content to our users, whether they be visitors, leads, or existing customers. Just because someone has already written you a check doesn’t mean you can forget about them!
funnel4.png
Delight
The Inbound way is all about providing remarkable content to our users, whether they be visitors, leads, or existing customers. Just because someone has already written you a check doesn’t mean you can forget about them! Inbound companies continue to engage with, delight, and (hopefully) upsell their current customer base into happy promoters of the organizations and products they love.

Tools used to delight customers include:

Surveys.
The best way to figure out what your users want is by asking them. Use feedback and surveys to ensure you’re providing customers with what they’re looking for.

Smart Calls-to-Action.
These present different users with offers that change based on buyer persona and lifecycle stage.

Smart Text.
Provide your existing customers with remarkable content tailored to their interests and challenges. Help them achieve their own goals, as well as introduce new products and features that might be of interest to them.

Social Monitoring.
Keep track of the social conversations that matter to you most. Listen out for your customers’ questions, comments, likes, and dislikes – and reach out to them with relevant content.

The Inbound Methodology has a very distinct set of steps in the Process. Stay tuned for additional information regarding Inbound Marketing and its role in helping your business. If your would like to know more before then, let us know.

Topics: Blog, Content Marketing, Online Marketing

Jeff Ruprecht

Written by Jeff Ruprecht

Although he looks like he gets carded when he goes to enjoy a local craft brew, partner Jeff Ruprecht has been providing solutions to creative challenges for 20 years. Always hands-on, he took to painting, drawing and woodworking as outlets for his creativity growing up in central Minnesota, in the midst of farm country. Brought up to cherish hard work and the fruits of one's labor, he has applied this attitude while at the University of MInnesota Duluth and then at some of the best agencies in Duluth for many great clients. Now as a Creative Arcade partner, his experience from traditional to online marketing, and his down-deep urge to play and learn new things, keeps him busy when he's not volunteering his time coaching youth baseball.