8Bit Blog

The 8Bit Podcast Episode 12 - Website Change

[fa icon="calendar"] Apr 20, 2017 10:31:58 AM / by Jeff Ruprecht

Jeff Ruprecht


On the 8Bit Podcast Episode 12, we, once again, discuss change. This time a good discussion about changing one's website. The reasons why and when it makes sense and also when it does not. Some of the reasons that we touch on are:

  1. Website is not responsive/mobile friendly.
  2. Current usability and the user experience is not good.
  3. Not easy to update or no content management system (CMS)
  4. Lack of or a change to the website content strategy.
  5. Site should not have a business card mentality - create a lead generator.
  6. A brand identity change.
  7. Your competitors have made a change and get it....and you don't.
  8. Your analytics says you should: bounce rate, bad page rank, etc.
  9. You have a desire to add e-commerce.
  10. You have many third party softwares running and bringing it in-line.
  11. You may need an intranet or internal audience have needs beyond your current site.
  12. Site vulnerabilities - staying ahead of hacks to the website.

Topics: Advertising, Branding, Podcast, Web Design and Development

Jeff Ruprecht

Written by Jeff Ruprecht

Although he looks like he gets carded when he goes to enjoy a local craft brew, partner Jeff Ruprecht has been providing solutions to creative challenges for 20 years. Always hands-on, he took to painting, drawing and woodworking as outlets for his creativity growing up in central Minnesota, in the midst of farm country. Brought up to cherish hard work and the fruits of one's labor, he has applied this attitude while at the University of MInnesota Duluth and then at some of the best agencies in Duluth for many great clients. Now as a Creative Arcade partner, his experience from traditional to online marketing, and his down-deep urge to play and learn new things, keeps him busy when he's not volunteering his time coaching youth baseball.

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