The 8Bit Podcast | Episode 037 | Understanding Generation Z

    Nov 3, 2020 7:30:00 AM / by Jeff Ruprecht

    Jeff Ruprecht

    Move over Millennials, there’s a new generation in town: Gen-Z. They were born between 1995 and 2010 and are making their mark on culture. They’ve known screens their whole lives and expect businesses to keep up. Their world is no longer on Facebook and Instagram, it’s thriving on TikTok, Triller, and Twitch. To talk to them, you need to understand them. Here are a few takeaways about Gen Z.

    While we’re all feeling isolated from friends right now, this generation is doing it during the time in your life when friends are the biggest part. Look at your brand, its purpose, and how it can connect people right now. When you watch or listen, take account of the points made below:

    • Type Their Language
    • Make It Meme Worthy
    • Make Some Noise
    • Be Valuable

     

     

     

    Read more in the latest blog post.

    Topics: Podcast, tiktok, Week X Week

    Jeff Ruprecht

    Written by Jeff Ruprecht

    I've always had the urge to scratch that creative "itch." If I have an idea, I check it out. It’s that drive to create something from nothing—starting with an idea and working to make it grow into something that will impact people. I’ve been working in the marketing world for over 22 years now, and every day I feel like I’m doing what I was intended to be doing. Helping people solve their problems in a creative way, caring about what they care about, and seeing that they achieve their goals.

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