The 8Bit Podcast Episode 12 - Website Change

    Apr 20, 2017 10:31:58 AM / by Jeff Ruprecht

    Jeff Ruprecht


    On the 8Bit Podcast Episode 12, we, once again, discuss change. This time a good discussion about changing one's website. The reasons why and when it makes sense and also when it does not. Some of the reasons that we touch on are:

    1. Website is not responsive/mobile friendly.
    2. Current usability and the user experience is not good.
    3. Not easy to update or no content management system (CMS)
    4. Lack of or a change to the website content strategy.
    5. Site should not have a business card mentality - create a lead generator.
    6. A brand identity change.
    7. Your competitors have made a change and get it....and you don't.
    8. Your analytics says you should: bounce rate, bad page rank, etc.
    9. You have a desire to add e-commerce.
    10. You have many third party softwares running and bringing it in-line.
    11. You may need an intranet or internal audience have needs beyond your current site.
    12. Site vulnerabilities - staying ahead of hacks to the website.


    Topics: Advertising, Branding, Podcast, Web Design and Development

    Jeff Ruprecht

    Written by Jeff Ruprecht

    I've always had the urge to scratch that creative "itch." If I have an idea, I check it out. It’s that drive to create something from nothing—starting with an idea and working to make it grow into something that will impact people. I’ve been working in the marketing world for over 22 years now, and every day I feel like I’m doing what I was intended to be doing. Helping people solve their problems in a creative way, caring about what they care about, and seeing that they achieve their goals.

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