Week x Week: Reels, TikTok & Triller

    Aug 25, 2020 10:31:56 AM / by Jeff Ruprecht

    Jeff Ruprecht

    What in the world is happening with TikTok? What is this Reels thing I keep hearing about? Already, India has banned TikTok and other countries like South Korea, Japan, and the U.S. may follow suit. If you’ve grown a large crowd already on this platform, this can feel like a kick to the gut. While we don’t see the app really going anywhere, anything could happen, so it’s best to know your options and how to prepare for no more TikTok. Here are a few ways to ride out the potential demise of Gen Z’s favorite app.

    Update Your TikTok CTA
    Just to be prepped, change your TikTok CTA to another social channel. While usually having your website as the CTA is a great idea, you want to move your followers from one platform to another right now. People aren’t sure what’s happening so knowing they can follow you on another channel is a great way to keep around a new set of fans. We suggest Instagram. It’s the most video friendly and they just introduced Reels. (Aka, basically TikToks.) 

    Reel It In 
    What are Reels? They’re 15-second videos that you can create using different clips, music, and effects. It’s a very similar format to TikTok, but the creation process is a bit different (and little more messy, in my opinion.) While we still fully support keeping up with TikTok, it doesn’t hurt to get cozy with Reels. It’ll give your Instagram page new life and a new creative way to approach telling your story. 

    For a full breakdown, check out How to Make an Instagram Reel

    Try Out Triller 
    Here’s another TikTok alternative that’s risen to the surface: Triller. Like TikTok, it’s a music-driven video app. Already its users have blown up due to the ongoing TikTok talks, according to USA Today

    “News of the switch and increasing calls to ban TikTok sent Triller downloads soaring. Overnight, it became the most downloaded app across multiple countries.”

    While it’s still too soon to know if this app is the next TikTok, it’s got the potential. We suggest playing around with it. Also, since it’s so new, you have the potential of being ahead of your competitors for a new audience. If you’re interested in learning more, we created How to Make a Triller Video

    Don’t Forget About YouTube
    Another great and well-established visual storytelling platform is YouTube. Many TikTok influencers are moving to this platform as a backup. Another bonus is the audience here has a more expansive age range than TikTok. 

    Thanks for reading everyone! If you’ve any further questions, feel free to reach out. Interested in more Week x Week tips and tidbits? Check out these articles. 

    Topics: Podcast, Social Media, tiktok, Week X Week

    Jeff Ruprecht

    Written by Jeff Ruprecht

    I've always had the urge to scratch that creative "itch." If I have an idea, I check it out. It’s that drive to create something from nothing—starting with an idea and working to make it grow into something that will impact people. I’ve been working in the marketing world for over 22 years now, and every day I feel like I’m doing what I was intended to be doing. Helping people solve their problems in a creative way, caring about what they care about, and seeing that they achieve their goals.

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